Cruising is cheaper compared to cost of assisted living. That alone can be enough for some to choose sea over land. The idea of being able to sea the world comfortably for a price point that makes sense is very appealing. The industry is clearly starting to cater to this market segment:
Oceania, for its part, had a Snowbird in Residence program, which has since been canceled — specialty agents are waking up to this lucrative demographic.
CruiseWeb, based in Tysons, Virginia, launched a Senior Living at Sea program that both builds out retiree-specific itineraries and helps clients manage their their lives back on shore.
It's interesting that the same tenets of monthly costs, ease of travel and quality of care would be hard if not impossible to pull off on land. This model make sense at sea on something the scale of a cruise-ship and with that comes the cost the world needs to bear.
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