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Good starting point with the 5 Whys here for Bed Bath and Beyond but it did not answer the question what was ailing in the first instance before the new guy from Target decided to replay what worked there and found it to be a mistake. 

The main miss in the story that that the strategy of pushing private labels was in response to problems that the store was experiencing when they brought in the new CEO. The article does not say what those problems were and how they came about. Perhaps that context would help one appreciate the desire to push out branded goods to make room for private label. 

BBBY should have hired someone like Hubert Joly -- who crafted a winning turnaround strategy for Best Buy by first listening to employees and customers. Before imposing a pre-packaged solution, make sure you are solving the right problem

Completely agree that identifying the right problem is key but the author is making the exact same mistake he is accusing the BBBY leadership of. His wants to prove that imposing the pre-packaged solution will have negative consequences - to that end he fits the data that helps tell his story. It is a pre-packaged analysis that falls woefully short. 

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