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New Order

I will admit always having watched this guy with schadenfreude on my mind. Fascinating that he wants to threaten advertisers with consequences for not spending money on Twitter. This is not typically how things work in the world but then what do the rest of us know. 

Afterall we are dealing with someone who wants to colonize Mars and has an "informed" opinion about everything because he reads a lot and talks to a lot of people. That maybe the very definition of genius but regular people like us won't comprehend any of that. It will be interesting to see if he changes the fundamentals of how B2B relationships work. 

Maybe he will surprise us all by becoming the biggest ad platform in the world that advertisers dump any amount of money on for fear of being named and shamed. Maybe that will become standard operating practice for how you do business - earn compliance from your customers by threatening dire consequences. 

All this defies commonsense but this guy has not failed big yet no matter how bizarre his behavior or actions. Until that happens we have to assume he knows something lesser mortals don't. In the meanwhile he gets a ton of free publicity pulling his non-stop stunts and laughs all the way to the bank. It also helps that history is written by winners and the act of winning bestows the status of genius automatically.

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