Skip to main content

Blank Stare

Irrespective of how Twitter does it, there is a great value in sharing ad revenue with the consumers who are helping generate those revenues. We watched the Decameron movie recently and it was on a channel that is ad-supported - something I am not used to these days on Netflix or Prime. The ad choices were quite bewildering to me - one specific car-maker, one specific Italian designer, a range of frozen meals from one brand and then with unrelenting regularity a vitamin pill ad. Taken together the whole set of ads made no sense for me. I do not do frozen meals - so that data point is missing or dead wrong. The car-brand choice is interesting but also one I have not shown any inclination for - personally or as a family. The vitamin pills seem to be an antidote to the processed food that was being promoted - there is no other way to explain the juxtaposition. 

It is like if I take action and start eating copious amounts of processed food then I will need vitamins to go along with such diet. Then the designer perfume - that made sense given its an Italian brand. The only ad that appeared and just once was for an Italian cruise - that was the most relevant thing to show up in the entire time and it featured just once. All but one ad was completely wasted on me. Now if I was promised a revenue sharing model that would appear in the form of a discount on purchasing any of the items that were presented to me, I would be way more interested and I would ask to be shown things in my categories of interest that I may not be aware of. There is no sense is sharing revenue with a consumer who is absolutely not going to push the buy button related to the ads they were shown. 

Labels:

Comments

Post a Comment

Popular posts from this blog

Part Liberated Woman

An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no matter how flawed and imperfect. We have both spent over a decade outside India and have kids who were born abroad and have spent very little time back home. Returning "home" is something a lot of new immigrants like L and myself think about. We want very much for that to be an option because a full assimilation into our country of domicile is likely never going to happen. L has visited India more often than I have and has a much better pulse on what's going on there. For me the strongest drag force working against my desire to return home is my experience of life as a woman in India. I neither want to live that suffocatingly sheltered existence myself nor subject J to it. The freedom, independence and safety I have had in here in suburban America was not even something I knew I could expect to have in India. I never knew what it felt t
111 comments
Read more

Cheese Making

I never fail to remind J that there is a time and place for everything. It is possibly the line she will remember me by when I am dead and gone given how frequently she hears it. Instead of having her breakfast she will break into a song and dance number from High School Musical well past eight on Monday morning. She will insist that I watch and applaud the performance instead of screaming at her to finish her milk and cereal. Her sense of occasion is seriously lacking but then so is mine. Consider for example, a person walks into the grocery store with the express purpose of buying detergent because they are fresh out of it and laundry is only half way done. However instead of heading straight for detergent, they wander over to the natural foods aisle and go berserk upon finding goat milk on sale for a dollar a gallon. They at once proceed to stock pile so they can turn it to huge quantities home-made feta cheese. That person would be me. It would not concern me in the least that I ha
5 comments
Read more

Under Advisement

Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that such calls tend to make me anxious. Depending on how far back we go, there are sets of FAQs that I brace myself to answer. The trick is to be sufficiently evasive without being downright offensive - a fine balancing act given the provocative nature of questions involved. I look at these calls as opportunities for building patience and tolerance both of which I seriously lack. Basically, they are very desirous of finding out how I am doing in my personal and professional life to be sure that they have me correctly categorized and filed for future reference. The major buckets appear to be loser, struggling, average, arrived, superstar and uncategorizable. My goal needless to say, is to be in the last bucket - the unknown, unquantifiable and therefore uninteresting entity. Their aim is to pull me into something more tangible. So anyways, the dude in ques
6 comments
Read more