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Lipstick Index

Recently, I had to deal with Happy Returns at Ulta and did not find the process nearly as "happy" as advertised. But I am not a habitual shopper at Ulta so presumably the incentives did not line up for me. The store unlike many others in the mall was a hive of activity. 

I recall being surprised that women were still in the mood for cosmetics shopping notwithstanding the times. There is obviously truth to the story that inflation has had no effect on beauty product consumption. The Lipstick Index is at work - there is always a bit of money to spend on something that offers instant gratification 

The survey found that beauty procedures consumers do regularly were ones they were least likely to cut back on -- various eyelash extension and tinting services were rated as the last thing to be cut for financial reasons. 

A young lady I know told me that she does not hesitate to get her eye lashes done professionally every so often. There is a always time and money for that. Her logic was that if her eyelashes are great then it simplifies the overall makeup routine, she ultimately saves money and looks perfect without making a big effort. The logic seems to be sound. She is on a budget and yet the eyelash services are not impacted. 

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