Tuesday, January 03, 2006

Mindful Pitching

Love this simple mantra for the non-soporific Powerpoint presentation - something that I have not attended in a while. Over the years I have seen some big honchos pitch to entertain the hoi polloi while others try in vain to educate worse elucidate. Even so pitching down is by far a lot easier than pitching up.

The audience comes prepared to sleep and almost always does. They tune out your verborrhoea and skip to the end to get the "take aways" so they can leave early.

Reading a presentation out loud instead of "presenting" it is hara-kiri but routinely committed. Bite sized ideas are always better absorbed than a page of verbosity - and this has nothing to do with the intellect of the audience.

If only more people that present would follow Kawasaki's 10/20/30 rule as they do.



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