This is straight out of Black Mirror - Uber uses ratings to deactivate drivers and now riders. There is fairness in that ofcourse. No reason only drivers should bear the brunt of poor ratings. You have to wonder if this works like a popularity contest and also if jerks can pay their pay to a better rating.
I can see a scenario where at the end of the ride, driver and rider give each other ratings based on a tip amount. No tip equals nasty rating even if you are Mother Theresa. A jerk on the other hand can buy their way out of obnoxious behavior with a 30% tip on the ride. Everyone gets the ratings they need to stay in business and get on with their lives.
Every time a customer declines to a pay a tip where tipping is an option, there is a chance the system rates them as undesirable in some way. The Chinese takeout, the Taco food-truck, the local Panera and so on. At an aggregate level a customer can be classified "Awful Tipper" which could translate into second and third tier service, the middle seat in a long flight and so on. In life imitating Black Mirror, after enough dings a person may just end up stranded in the world and be declined every interaction.
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