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Sibal Biyong

Interesting article on the how spending conspicuously and recklessly can sometimes be a rational choice and how a frozen economy can be a boon for the fragrance industry

 Unexpectedly, analysts say worsening economic prospects have fueled an interest in home fragrance. Youngsters are looking for affordable luxuries.

 Cars, homes, and lavish vacations are out of the question — so it's all about $7 lattés in beautiful cafés and the "natural toothpaste craze,"which ushered in $13 tubes of toothpaste.

 It makes sense to live in the moment when there is no future to dream of that warrant sacrifices and saving.This is not a lot different than what happens when a person of any age who goes through a dark and hopeless phase. In the best case, they may want to live the best present life that they can - travel, gather experiences, buy things they would have consider indulgent in more normal times. They could do much worse if severely depressed over their condition. If its just a phase, it would pass and the person would resume the ordinary flow of life where it is worth thinking about tomorrow and the day after.
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