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Bathroom Spin

It is fascinating to read the spin on pointless smart and connected technology that never seems to lack for funding. In this case we are schooled on what a bathroom is 

“Bathrooms are evolving from places where we practice basic hygiene to where we prepare ourselves for the day,” said Chris Herbert, the founder and CEO of Shine. “Wellness and self care will be happening more in the home, and this is a big opportunity.”

Its unclear how exactly flushing the commode smartly is going to improve the health and wellness of the consumer. Traditionally that had to do with diet and exercise. Last time I checked people were not eating dinner in their bathrooms even if the place looked like an art installation. The same is true for home gym equipment including the Peloton cycles that is apparently not making the company any monies.

"We make fitness entertaining, approachable, effective and convenient, while fostering social connections that encourage our members to be the best versions of themselves,”
Makes you wonder why every fitness app on your phone can't also make the same audacious claim that it "encourages" us "to be the best versions of" ourselves. There are many and the like do encourage social interaction, healthy competition and also guide the user on an exercise routine that makes sense for them. 

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