Missed Calls

Clever way to monetize and productize a customer behavior. This reminds me of trails people create by choosing to collectively walk certain path. That becomes the official path and everyone uses it as such

Starlogik, with its minimalist touch, frees their existing capacity, as they do not have to tie up costly network resources setting up a voice call that is not intended to be completed (since missed calls are directed into the Star cloud rather than onto the core network). Carriers also benefit from significantly reduced subscriber churn, since StarCALLs enable even the lowest-income customers to continue using their services.

Most importantly, customers win, as with this service, the star caller doesn’t run the risk that the recipient will unexpectedly answer the call, thereby leading the caller to incur an unwanted cost. The recipient gets a discreet ring prompting a call-back, and (if the call is returned) the star caller gets a free conversation. Users do not even need a data plan or smartphone connection, making it readily available to everyone. Indeed, StarCALL has already been dubbed “the WhatsApp for the next billion.”