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Making Waves

If a kid makes $400K at 12 creating digital art on summer vacation, what might it take to incentivize him to do things that are way harder and much less rewarding. While NFTs are new, making money off of them is no different that in the traditional  world of art. It takes being noticed by the right people - as this kid did:

He said his artwork went viral after he posted a thread on his creation.

“I had only a few followers on my Twitter. Luckily, someone big on Twitter sharing the same interest retweeted me and today I have over 12,00,000 followers — from the BBC to New York Post to Geo News — everyone has picked up my news,” said the confident young man.

One of my clients, a traditional retailer with a dwindling customer base is spending a lot of money on influencer marketing in hopes of creating that elusive virality that will bring shoppers to them in droves. So far, their efforts have not produced any remarkable results. Maybe influencers can move the needle only if they promote something of their own volition - the weird whale emoji resonated with them in an organic way that peddling product for a paying client could not. It would not come across as genuine and the followers would know the difference. 

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