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Gag Gift

The idea of bologna face-mask is silly and attention-grabbing. And it pokes fun at the fancy skin-care products made of super-esoteric stuff that is meant to connect you to the eternal fountain of youth. This is the kind of advertisement I would totally click a banner-ad to watch - it's plain amusing and makes a great gag-gift for the person in your life who loves make-up

“Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert,” says Oscar Mayer Sr. Marketing Analyst Lindsey Ressler in a press release. “This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising—inspired by the old, modernized for today.”

Being that it was sold out within hours of launch goes to prove that the marketers have great instincts and at least for now, this campaign is a winner. Once the novelty fades they will need to come up with something else just as quirky. They have set themselves a high bar with this one.


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