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Keeper Packaging

I can't imagine working this job feels like anything but an endless vacation. When the task is to create a box to package a jar of Manuka honey and the output is described in these terms, it does seem like the dream job for the creative and crafty:

Upon twisting a tab on the base of the flower, the interlocked, crosshatched petals unfurl, causing dramatic movement & wonder when revealing the jar. The jar is secured by two straps. The first strap is the ‘seatbelt’ that securely holds the jar inside the box during transit and general movement. It is threaded through and around the base of the box and finished with a tamper evident tear tab. Upon releasing the first strap, there is another that cradles the honey jar, pulling this, it allows the consumer to lift the jar out and discover the precious cargo inside

Watching the video is a mesmerizing experience. I spent a lot of time on Thinkpack's website marveling at the beautiful objects of art that were merely meant to be packaging for some product. The buyers would very likely preserve the packaging long after the product had run out - they are too beautiful to toss. What better way to brand the product and also the maker of the packaging. 



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