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Being Present

In the last couple of decades there has been a lot of talk about following the digital exhaust of consumer behavior to better learn their needs and wants. Better yet, be ready to fulfill those in anticipation. Yet, the simplicity of this idea to meet the customer where they are shows empathy, creativity and commonsense. 

..the United States was engaged in World War II. Americans who were not on the frontlines made sacrifices so the soldiers could have provisions. All available cotton and wool was diverted to the war effort. Desperate for fabric for clothing, homemakers crafted clothes out of the cotton sacks. The flour sack dress became a common, and trendy, outfit. Everywhere you looked there were flour sack dresses. There were even sewing competitions where women would go head-to-head and show off their sewing skills.

These dresses were a way for rural women to show off their fashion sense all while being frugal. Flour sack dresses were all the rage up until around the 1960s. Today, we remember the style of these iconic dresses and the historical legacy that they leave!.

It is great lesson for modern marketers to learn - how do you make yourself relevant, memorable and useful to your customer while promoting the cause of your business. No third party cookies needed.
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