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Targeting Gen Z

Joining AARP is a Gen Z trend for purposes of discounted food and travel makes for a buzzy headline. I had to wonder if the viral sensation from the TikTok video in question was not a smart marketing campaign to acquire future customers well ahead of time. Get them used to the idea and even make it cool to be part of something which till now had a retirees only flavor to it. 

There could be a similar path to getting young people looking for their first home incented to buy in senior living communities - it could be the logical next step to employee engagement efforts aimed at this demographic. It's not that far away from paying off student debt. The first time homebuyer is faced with tough odds in the market right now - it could be quite attractive if they could buy significantly cheaper as an employee benefit. 

Attracting Gen Z to a product or service that is seen as old-school or dated is a problem for every marketer involved. Such organic solutions may be the best way to solve them. The idea of multi-generation living arrangements is not new



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