Skip to main content

Dead Search

 The author describes the state of Google search these days very well. The results are more arbitrary than ever and of dubious reliability. They had search solved for the longest time (or so it seemed) but that seems to have come undone now. I have switched over to Perplexity almost entirely in-lieu of Google. It is a lot more efficient and I enjoy the follow-up questions because they help me complete my search better.

I’m not the only one who has been struggling with Google recently. Many users are saying its principal product, its search engine, isn’t working as well as it should. They claim the ingenious vehicle that has enabled us to navigate the internet’s infinite scroll of information is beginning to rust and decay. That’s not to mention the company’s endless court battles with rival companies and world governments, or the rise of ChatGPT, which many tout as a search engine killer; even Bill Gates said last year that once a company perfects the AI assistant or “personal agent”, “you will never go to a search site again”.

For now Perplexity is the best version of a "personal agent" I have. I don't think I will sign up for something more intrusive and over-zealous, trying to help me by taking whole digital life into context. A personal agent needs to maintain some healthy distance from what I consider personal to be useful. In the meanwhile, if Google mixes up data about people routinely, it is probably a good for everyone's privacy because it would be possible to disavow things you do not want to be associated way. This is the kind of enshittification that is somewhat useful.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Part Liberated Woman

An expat desi friend and I were discussing what it means to return to India when you have cobbled together a life in a foreign country no matter how flawed and imperfect. We have both spent over a decade outside India and have kids who were born abroad and have spent very little time back home. Returning "home" is something a lot of new immigrants like L and myself think about. We want very much for that to be an option because a full assimilation into our country of domicile is likely never going to happen. L has visited India more often than I have and has a much better pulse on what's going on there. For me the strongest drag force working against my desire to return home is my experience of life as a woman in India. I neither want to live that suffocatingly sheltered existence myself nor subject J to it. The freedom, independence and safety I have had in here in suburban America was not even something I knew I could expect to have in India. I never knew what it felt t...
111 comments
Read more

Under Advisement

Recently a desi dude who is more acquaintance less friend called to check in on me. Those who have read this blog before might know that such calls tend to make me anxious. Depending on how far back we go, there are sets of FAQs that I brace myself to answer. The trick is to be sufficiently evasive without being downright offensive - a fine balancing act given the provocative nature of questions involved. I look at these calls as opportunities for building patience and tolerance both of which I seriously lack. Basically, they are very desirous of finding out how I am doing in my personal and professional life to be sure that they have me correctly categorized and filed for future reference. The major buckets appear to be loser, struggling, average, arrived, superstar and uncategorizable. My goal needless to say, is to be in the last bucket - the unknown, unquantifiable and therefore uninteresting entity. Their aim is to pull me into something more tangible. So anyways, the dude in ques...
6 comments
Read more

Carefree Wandering

There are these lines in Paul Cohelo's Alchemist that I love about the shepherd turning a year later to sell wool and being unsure if he would meet the girl there But in his heart he knew that it did matter. And he knew that shepherds, like seamen and like traveling salesmen, always found a town where there was someone who could make them forget the joys of carefree wandering. What is true of the the power of love and making a person want to settle is also true of  finding purpose in life. If and when a person is able to connect their work to purpose they care about, the desire for change disappears. They are able to instead channel that energy into enhancing the quality of the work they are already doing. As I write this, I remember S a brand manager I used to know a couple of decades ago. He worked for a company that made products for senior citizens, I was a consultant there. S was responsible for creating awareness of their new products and building awareness of what already ex...
Post a Comment
Read more