This story about Home Depot not doing all that hot and how it a bell-weather for consumer sentiment seems to missing some important data points. HD's quality of in-store service has been on a declining path for a long time. The inventory in the store is poor compared to the customer's online options. A vast majority of the items are not price competitive. We had a small home improvement project in mind for a while and showed up to our local HD one evening with a full shopping list. Between having to wait 8 weeks to get a key item needed for the project and much higher price compared to our online options for the items they did have, we had no way to pull the trigger on the project.
Time kills all deals as we know. The ideal customer experience would have been for a knowledgeable customer rep to understand what we wanted to get done, provide us an all-inclusive HD pricing with a guaranteed delivery date for all items on our list, get us to commit on the project instead of leaving because we could not see a path to completion in the next couple of weekends. The issue here is that the customer wanted to experience some certainty and HD failed to rise to the occasion.
Back in the day, the first rep we stopped to ask a question about an item on our list would take the opportunity to chat with us about our project and what we were hoping to accomplish and by when. They were able earn our trust because they had skill and experience. In that context an 8 week wait would have felt very different. All that is ancient HD history. All this prattle about consumers needing for the world to become a better place before they improve their kitchen seems like HD abdicating ownership of their many failures - the whining smells an awful lot like poor leadership looking for a way to cover up their mismanagement.
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