There is something to be said for being able to see a color only five people in the world can. Imagine using a color as as social status signaling mechanism - you see if one way if you are in select group and a different way if you are an outsider. I read this story soon after overhearing a conversation at a coffee shop while waiting for my drink. Two people were discussing the use of specific colors on the customer support chatbot experience - how the use of some colors in conjunction with the rep's response to the customer issue can trigger emotions that transcend the current problem.
One example cited was a the rep says we can't make an exception for you because that wouldn't be fair to the rest of our customers. Apparently that is a highly triggering statement to some folks and can be very neutral to others. I wasn't able to catch how this was exacerbated by color because these folks picked up their coffees and left. I made a mental note to ask some UX designers I know about this. If the page in question used colors that people would see differently based on whether a laser had been fired into their eye (or something else), then perhaps the triggering issues could be modulated.
I love it when I randomly hear bits and pieces of insight and wisdom from strangers in places I never expected to do so.
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